Scale your pipelinewithout scaling your headcount.
Blacksmith gives physical security integrators an AI workforce of seven specialists: they find buying triggers, rank the best accounts, write the outreach, send from warmed domains, and turn every interested prospect into a personalized ROI page.
“I lived this problem for nine years. Every commercial shop I know is one or two reps away from collapse and one or two missed permits away from a great quarter. Blacksmith is the toolbox I wish I'd had.”
Plug in your territory. See what eight tools would model out.
Move the sliders. The numbers move with you.
The geographic radius your reps cover for commercial work.
Typical commercial camera + access install, fully installed.
Directional model. Built from typical commercial integrator close rates (~1.3% on cold outbound) and signal density across US territories. Your numbers will move with your verticals, your close rate, and how aggressively your reps work the queue.
The same territory, run two different ways.
Most integrators are still running the left column. Blacksmith is the right column, automated end-to-end.
Every cold email links to a buyer page that does the closing math for them — before the first call.
The newest tool on the page, and the one built to lift reply rates. While Ava drafts the email, an AI agent reads the prospect's website, identifies their facility footprint and recent loss exposure, and assembles a personalized landing page in their language with their math. ROI metrics specific to their industry. Case studies that match their size. A calendar booking. Visit telemetry pings the inbox the moment they land.
- Built per-account in under two minutes — facility size, vertical, recent incidents, brand colors
- Headline leads with their dollars: "$240K/yr in shrink ≥ a $48K system in week six"
- Auto-pulled case studies from your portfolio, with the ROI math redone for their scale
- Lives on a clean subpath of your domain — zero Blacksmith branding on the customer-facing page
- Visit telemetry routes back to the inbox so reps know exactly who is reading what, when
Based on three theft incidents at your Phoenix DC since March, and the freight tenant fit-out you filed in April.
Seven AI specialists, hired in five minutes — covering more of your territory than any human team could.
Blacksmith ships with seven hireable AI employees. Maya watches commercial crime data. Cole hunts construction permits. Nova reads local press. Reese tracks expiring public contracts. Ava writes the cold email. Reid runs LinkedIn outreach. Cora triages every reply. You brief them, set guardrails, and let them work the territory while your reps focus on closing.
- Four signal hunters covering most of the commercial security buying triggers your reps care about
- Two outreach specialists (email + LinkedIn) sending from your warmed domains
- One reply concierge who triages every inbound and drafts a response in your voice
- Watch each one work for their first 50 actions — then let them run on their own when you trust them
Catches buying triggers in your territory — often before competitors are working the account.
Blacksmith watches permits, news, leadership moves, expansion announcements, and commercial crime data across your territory, all day, every day. Each signal is enriched with the parent company, location-tagged, and matched against your ideal customer profile before it ever reaches a rep. Many land before the prospect has even briefed an internal team — which is the window security work is most up for grabs.
- 120+ qualified signals/month for a typical territory — many before they show up in normal prospecting workflows
- Permits, news, expansions, leadership changes, retail theft — one unified feed
- Permits show up minutes after they're filed; news within the hour
- De-duplicated against your existing pipeline so reps never re-touch an account
A 0–100 score that tells reps which leads are worth their morning.
Every lead is scored on likelihood of needing cameras or access control, urgency of the trigger, company size, industry fit, and project value — paired with a one-paragraph reason you can read in three seconds. No black boxes. No reps arguing with the model.
- Reps focus on the hot top fifth — soft signals stay one tab away
- Tune what matters most for your close rate — vertical, deal size, urgency, all adjustable
- Score 25 leads at once — a full quarter of pipeline triaged in minutes
- Re-scores automatically as new signals attach to the same account
New-build distribution facility with freight tenant. Loading docks and perimeter scope strongly indicate camera + access control.
Trigger-specific cold email in one click — built to lift reply rates 3–5x vs. generic templates.
One click drafts three subject lines and a tight body that names the actual permit, the news event, the expansion. The tone is direct. The ask is a walkthrough or a security assessment. Reps edit two sentences and send. Mornings are spent reviewing, not writing.
- Three subject lines and a body to test, generated in under five seconds
- Body kept under 120 words — no filler, no robotic phrasing, no "I hope this finds you well"
- Names the real trigger (permit value, incident date, exec name) so the email reads as researched, not blasted
- Voice tuned during onboarding so every draft sounds like you wrote it yourself
Hi —
Saw the permit for the new 240k sq ft distribution build off Loop 303. Given the loading dock count and freight tenant fit-out, you're probably 6–8 weeks out from locking the security spec.
We've done two similar DC builds for Cardinal-adjacent tenants in the last year. Worth a 20-minute walkthrough next week?
Email and LinkedIn replies, stitched per account — and a draft response waiting before you open it.
LinkedIn responses and inbound email collapse into a single conversation per account. The Reply Concierge classifies each reply (positive / question / objection / not-now / unsubscribe), drafts a contextual response in your voice, and offers a calendar link on every positive — all before a human has clicked in.
- Replies triaged in under five minutes — every positive reply gets a calendar link
- Email and LinkedIn responses stitched per account so reps see one timeline, not two
- AI-suggested reply drafts respect the original thread and the trigger that started it
- Routing rules assign replies to the right rep, status updates flow back to your CRM
Five warmed sender domains, ready in your first two weeks — no deliverability hangover.
During onboarding we register five fresh sender domains under your business name, configure them for clean inbox delivery, and pair them with mailboxes ready to rotate. You skip the six-week warm-up routine. You start landing in real inboxes while competitors are still waiting on their IT team.
- Five domains live and warmed within your first 14 days — no IT ticket required
- Inbox-grade authentication wired automatically — your emails reach the inbox, not the spam folder
- Automatic mailbox rotation so no single domain blows past its safe daily limit
- Sender reputation monitored continuously — domains pause themselves the moment delivery starts to slip
Give every rep their own territory — and keep the leads when someone leaves.
Invite your reps in 30 seconds. Carve up the territory by region or vertical. The accounts your reps work belong to the company, not their personal CRM — so when someone moves on, the pipeline stays. Every email sent, every score generated, every reply drafted is saved to a permanent activity history. You always know what your team and your AI specialists did, when, and to which account.
- Invite reps in 30 seconds — sign in with an email link, no IT ticket, no SSO project
- Carve territory by region or vertical so two reps never touch the same lead
- Owner / Admin / Member / Viewer roles — your senior rep sees everything, your new hire sees their patch
- Pipeline lives with the company, not the rep. Every action saved to a permanent activity history.
What's actually wired together — in plain English.
A list of what runs the eight tools, where the data comes from, and how your team's information stays safe. No engineering glossary required.
| Capability | How it's built |
|---|---|
| Permit sources | County and municipal construction filings across every US state, refreshed each morning |
| News & expansions | Local news, Google News, and trade press scanned hourly — every signal enriched with the company behind it |
| Crime & incident data | Commercial victimization, retail theft, and incident reports — fused for hourly coverage of your territory |
| Lead scoring | AI scoring tuned to your verticals, your deal sizes, and what you actually close — with the reasoning shown inline so reps can sanity-check |
| Email drafting | Three subject lines and a tight body in your voice, generated in seconds |
| Sender infrastructure | Five sender domains, fully configured and warmed for inbox delivery — no DNS work for you |
| LinkedIn outreach | Connection campaigns synced two-way — senders, lists, replies all flow into your Blacksmith inbox |
| Pitch Pages | An AI agent reads each prospect's website and your portfolio, then builds a buyer-specific ROI page on your own domain |
| AI workforce | Seven hireable AI specialists — supervise them for their first 50 actions, then let them run on their own when you trust them |
| Sign-in | Sign in with an email link or your Google account — invites sent by email, no IT setup |
| Team isolation | Your team's data lives in its own private vault — encrypted at rest, invisible to other teams on the platform |
| Bulk operations | Score or write to 25 leads at once — a quarter of pipeline triaged in a single click |
| Security | Credentials encrypted at rest, every action saved to a permanent activity history, each team's data fully isolated |
The objections we hear most often.
If your team is already running a stack of cold-outreach tools, these are the questions that come up first.
Every tool, every agent, every page — included in the trial.
No locked tiers, no hidden upsells during the 14-day window. See how the eight tools feel against your real territory, your real prospects, and your real numbers.
Summit seats are limited and allocated to qualifying founding members. Perks subject to final terms.